Chimney Records’ recording artiste Zagga is set to premiere a brand new music video for his single ‘Never Give Up’ on the label’s Tropical Escape Riddim, released in December 2012.
‘Never Give Up’ is Zagga’s plead to listeners who are in pursuit of a dream. “A lot of people give up on their dreams” he points out “so mi just a seh keep at it and believe, it will pay off”. He also adds that the song has inspired many listeners both here and abroad and has been consistently getting good feedback.
The video, directed by Mickal ‘Dario Magix’ Brown, is “simple” as described by the artiste. It does not carry a plot or story line as Zagga did not want it to speak to any one person or struggle but rather capture people in the light of reality and showing that no matter what the occupation you can make something from it. Capturing scenes from the streets of Ocho Rios and Montego Bay, the video shows snippets of the daily lives of the typical Jamaican market vendor. Zagga’s band is also featured in the video in a rehearsal setting.
Zagga, whose music is inspired by life is currently in studio working on his upcoming single with reggae songstress Alaine which is slated to be released before the end of the year on the Chimney Records label. He is also working on projects with several local and international producers such as Liv Up Records, DjSmurf Music and Gachapan Records so be on the lookout for those singles.