Iconic Playboy founder Hugh Hefner has passed away at the age of 91. A statement from Playboy Enterprises revealed that Hefner died of natural causes.
Hefner’s son Cooper, who is Playboy Enterprises’ chief creative officer, released a statement reading, “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”
Hefner was survived by his wife, Crystal, his sons, Cooper, David and Marston, and his daughter.