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(Kingston, Jamaica) New York based reggae / pop singer Nefatari is celebrating the release of her latest music video entitled “They Dont Know” which was shot in late February. The video which comes on the verge of Nefatari’s appearance in the Ice Riddim Medley with a song called “All The Boys” represents her fist solo project as an upcoming artist and already progress is being made in the local and international mainstream markets.

Shot on several locations across Jamaica’s capital city Kingston, “They Dont Know” is being promoted as the unofficial remix for the over two year old riddim track which original featured Big Ship producer Stephen Di Genius McGregor alongside Vybz Kartel on the mega hit “Careful”. According to Nefatari “The idea to shoot a video for the “They Dont Know” came out of the energy and vibe the track had, the song was like an introduction to who I am as an artist and even though its not an official single for Stephen, I wanted this to be my knock on the industry door”.

Directed by Chris “Icey Jace” Campbell of Icey Jace Film Factory the video features performance scenes on top of a high rise structure and along the downtown waterfront area of Kingston. Look out also for cameo appearances from Mavado, Ding Dong, Laden and London based deejay Chuky.

Watch “They Dont Know Remix” Music Video

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