Celebrated dancehall ‘Real Rich’ sensation Tanto Blacks is named ambassador and the face of the 2016 staging of J Wray & Nephew Limited’s ‘Q is the Key to Cash 4 Life’ competition.
Blacks will be the main character in all advertisements of the competition, which will give players a chance to win up to $30 million in prize money over the next 14 weeks.
The entertainer, who is well known for promoting a cash-rich lifestyle and positive lyrics, will encourage lovers of J Wray & Nephew Ltd brands to enter ‘Q is the Key’ by purchasing certain 200 ml products and texting the codes on the back of the Q’s label to the contact number provided.
‘Q is the Key’ will be launched today will offer players myriad opportunities to win cash by purchasing Qs (200 ml) of either: Wray & Nephew White Overproof Rum, Charley’s JB Overproof Rum, Appleton Special or Campari.
Pietro Gramegna, marketing manager, J Wray & Nephew, said based on discussions, Blacks was selected to be Q is the Key to Cash for Life’s ambassador, because of his cash flow lifestyle that is in keeping with the goal of the competition.
Over the next 14 weeks there will be daily cash prizes of $10,000 and mobile phone credit and monthly cash prizes of $50,000, $100,000, $150,000, $250,000, and $500,000. At the end of January 2017, there will be a grand prize draw in which two lucky winners will be selected for the two prizes of $1,000,000 each year for the next 10 years.