'So Special' for MTV

Although Mavado’s video for So Special has been withdrawn from BET’s afternoon video programme 106&Park, it will air on the station’s ‘The Deal’ as well as on ‘MTV Jams’.

Although Mavado’s video for So Special has been withdrawn from BET’s afternoon video programme 106&Park, it will air on the station’s ‘The Deal’ as well as on ‘MTV Jams’.

When the STAR contacted Mavado’s manager, Julian Jones-Griffith, yesterday, he commented that the video will be shown on ‘The Deal’,a new programme on BET that will replace ‘Rap City.’

The video, which was directed by famed Jamaican director Ras Kassa and was filmed in Jamaica, will be the ‘Jam of the week’ on MTV Jams for next week.

Mavado’s So Special video should have premiered on 106&Park Monday afternoon but was at the last minute pulled by the station.

After the video premiere was announced on the programme and multiple copies of the video were sent to BET, the decision was made to not air the video.

In a release sent to the STAR, Jones-Griffith explained, “We were as surprised as everyone at BET’s decision not to follow through on their promise to premiere the So Special video on yesterday’s (Monday’s) 106&Park.”

“Despite 106&Park’s presenters hyping the premiere for several days, including showing clips from the video, a last-minute intervention by someone in the legal department prevented the video from airing,” the release stated.

Censorship issue

“The anticipation was very high for the BET premiere. We weren’t notified until late in the day that there was a last-minute objection by one of the legals over there, who had a censorship issue. He objected to ‘excessive display of alcohol’and ‘careless use of women as writhing set dressings!’

“The video is now available to watch online, so people can make up their own minds about that.”

The So Special video can be seen on www.youtube.com and features cameo appearances from Bounty Killer, Bling Dawg and Stacious.

Different edits

Mavado’s manager went on to say that when the video was first submitted to BET, they flagged several issues and were sent three different edits before approval.

“The show’s programmer had passed the video and had been running promos so she was livid at the decision,” he said. “It’s disappointing but all is not lost. If anything, this may help publicise the video even more -Mavado can’t seem to step without some form of controversy.”

According to Jones-Griffith, the video was BET’s loss and MTV’s gain.

Source: JamaicaStar

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