With the more than overwhelming response in 2010, Smirnoff Dream Weekend is officially announcing Dates for this years staging. This national festival will commence on Friday July 29th and run until Monday August 1st – Jamaica’s Emancipation Day.

The patron feedback is clear, the Negril party experience at Smirnoff Dream Weekend is unrivalled and to truly raise the bar to the next level, The Dream Team has brought on board quite a few Partners this year. Some of who are returning partners and some brand-new. Our title sponsor is Smirnoff one of the brands in the DIAGEO group. The DIAGEO group will be our exclusive alcohol partner with many of their brands (Red Stripe, Heineken, Guinness , Johnnie Walker, Baileys, NUVO, Rum) represented in this years staging. The Jamaica Tourist Board (JTB) is returning this year as well as our official telecom partner LIME. Pepsi is our official Cola and Red Bull is our official energy drink. This bevy of beverages will provide the perfect non-alcoholic compliments for the weekend. For television coverage leading up to, during and after the weekend, CVM TV will be our official television partner.

Travel packages for this years staging are being developed for both local and international revelers so that we can remove much of the hassle in booking all of your needs for the thousands of patrons coming to Smirnoff Dream Weekend in Negril. This takes you one step closer to have the time of your life. In the coming weeks we will roll out our website that will be a portal to these packages as well as online armband sales. Our partnering hotel this year is one of the grandest and best in western Jamaica and will be sure to add quite a bit of value to the overall Negril experience.

As this event continues to grow to rival many international event festivals, Caribana in Toronto, Trinidad carnival, Spring Break in Cancun, the decision was taken this year to do a series of Launches and special events leading up to the actual weekend in Negril. The dates and activities are as follows:

Thursday May 12th – NYC Launch in SOHO Manhattan
Thursday May 19th – Dream Girl Auditions @ Fiction (Marketplace, Kingston)
Friday May 27th – South Florida Launch @ Club EURO Downtown Ft. Lauderdale
Wednesday June 1st – Kingston, Jamaica Media Launch event

As we always will keep things new, innovative and exciting, there will be other planned events, activations and solutions leading up to the actual weekend in Negril that will be announced in the coming weeks stay tuned to our media partners to keep your pulse on what’s happening in Negril for 2011.

Returning to The Lineup of events are the all-star favourites – Xtreme Wet and Wild, Smirnoff Flavours, Daydreams, Yush, Smirnoff Xclusive, Twisted Spiritz and Beer Vibes. These events have consistently delivered on all performance markers to give you the experience of a lifetime and keep you, our most loyal supporters, coming back. This year the intention is to go a step further and introduce a brand new event to the lineup giving you a total of 8 events on the Smirnoff Dream Weekend armband.

Another addition this year is the offering to our discerning patrons the opportunity to buy into the Diamond Experience. What this gets you is a more personalized type of service associated with the Smirnoff Dream Weekend. Access to Diamond lounges in each event, special designated shuttles to take you there from your hotels as well as designated entrances at each event to allow you to enter hassle free. All of these services will be provided for you at a slightly higher price, which, will be announced at our Kingston launch event on June 1st 2011 along with our regular armband prices.

Transport solutions that can take many patrons to Negril from major towns across the island will be added this year. However patrons are encouraged to carpool when going to Negril. Firstly Carpooling encourages energy conservation and reduces our carbon footprint and secondly it reduces the vehicular traffic present. This year shuttle busses will be provided from designated parking lots, hotels and major hubs across the town of Negril as there will be NO PARKING on the strip during the weekend this will facilitate easy movement of security and emergency personnel present while increasing their effectiveness in administering their duties.

Once again, the Dream Team looks forward to bringing to you the ultimate party experience in Jamaica and encourage you to stay tuned to our information channels for more details

Twitter: @jadreamweekend.com
Facebook: Smirnoff Dream Weekend

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