Serani’s career continues on an upward path as his popular dancefloor track Skip to My Luu, featuring Ding Dong and Razz n Biggy, has been added to daytime rotation on America’s #1 radio station HOT 97 in New York.
It’s a phenomenal feat for Serani as it is his third single to get added to mainstream daytime radio in the US in the last 2 years, following on from the Billboard-charting No Games and She Loves Me.
“It really is all about hard work,” said Serani. “I’ve been putting in the groundwork over the last two years, constantly being out there on the road. We’ve been working Skip for a while at radio and now its paying off. HOT 97 always shows Reggae and Dancehall a lot of love and kudos to them for introducing Dancehall records to the mainstream.”
Skip to My Luu is a fun track based off the dance of the same name that was #1 in Jamaica earlier this year and still a staple at dances across the globe. It crossed into American clubs over the last couple of months and was then picked up by US radio. Skip to My Luu was produced by top tier production trio Daseca.
“It looks good so far,” he said. “Crossover stations in New York, Connecticut, Philly, Boston and Miami are all showing the record some love so we are looking to take it to the next level and get the record added in those markets next. I’ve got a lot of promotional appearances coming up to support the Skip movement”