The Jamaican award-winning singer, songwriter and social activist Queen Ifrica calls for global change on her third studio album Climb, available March 3, 2017 via VP Records. But below the album drops the reggae artiste releases the official music video for the single “Truversation” featuring Damian “Jr. Gong” Marley. Watch below:
Queen Ifrica will debut new material from the album at Jamaica’s annual Rebel Salute festival. Fans can pre-order Climb as well as purchase the album’s first single “Trueversation” feat. Damian “Jr. Gong” Marley.
Throughout Climb, she touches on key social issues. The soul-tinged reggae track “I Can’t Breathe” rails against ongoing police brutality in America; the ska flavored “Rebellion” name checks uprisings across several continents that have secured rights and improved the lives of many marginalized individuals. This sentiment is reinforced on “Battlefield”, which warns “we never yield, its war on the battlefield, if you nah hear you ah go feel.”
She also continues to uplift the younger generation. Queen’s beautifully sung lyrics encourage perseverance during hard times on the title track and she reveals two of her greatest motivational sources, her mother and grandmother on “Ask Me Granny.” On “Black Woman” she implores young ladies to know their worth and not be swayed by objectifying trends in popular culture.
“These songs come to me as I am watching the world; I see myself as a social worker that uses music as my tool because music is the greatest weapon to impact societal change, to help young people to understand themselves more,” Ifrica says.
Swooping in from Montego Bay, Jamaica, Queen Ifrica has taken the reggae scene by storm with hits like “Randy,” “Boxers and Stockings,” “Jus my Brethren,” “Below the Waist” and “Daddy” as well as more recent singles like “Love Is Not Blind” and “I Can’t Breathe.” From her humble beginnings of winning talent contests to joining the Tony Rebel’s Flames crew in 1998, she has blossomed into one of the genre’s top cultural artists with her roots firmly secured in the Rastafarian faith. Climb is Ifrica’s third full-length album, following Montego Bay (2009, VP Records) and Fyah Muma (2007, Flames Productions).
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