(Kingston, Jamaica) Considered the #1 radio station in the entire Caribbean, ONE CARIBBEAN RADIO 97.9FM HD2 has partnered with International Music Promoter and Producer LEVEL UP THE MUSIC to make the global link for Jamaica’s most promising new artists through strategic marketing of Reggae and Dancehall Music. Since coming on board Level Up the Music has already begun to effectively broaden listener ship, immensely increasing airplay of both genres in the international arena.
According to Level Up The Music, the new synergy will highlight the next generation of superstars. “Our new artists represent the force of reggae and dancehall for both today and tomorrow. They are the chosen ones who will sustain the culture in the years to come. Through this new synergy Level Up The Music will now host the morning show “School Buss” twice a week, every Tuesday and Thursday mornings at 7am New York standard time on One Caribbean Radio 97.9FM HD2 alongside New York’s Guru, Chip Smith. This program allows Schools and Parents all over the world, the opportunity to acknowledge on Air a student, your son or your daughter, any age for there extraordinary achievements in school and also in life, yes… we are going to buss out the youths to the di world, giving them the support they need to always achieve their goals. On Tuesdays nights starting at 10pm we will also feature the Level Up The Music Producers Riddim Segment which basically airs the hottest riddims and the baddest producers. On a Thursday night at 10pm we have the Global Music feature that highlights influential Musicians in the industry”.
ONE CARIBBEAN RADIO, is a New York State Corporation which consists of a radio broadcast channel via WSKQ 97.9 FM HD2 and OCR Digital. The station’s primary target market includes approximately 700,000 English-speaking, Caribbean-born residents in the New York Metro region, in addition to over one million first generation New Yorkers whose parents were born in the Caribbean. The primary target market includes New York Metro –Tri Sate residents connected to the countries of Jamaica, Trinidad & Tobago, Guyana, Haiti, St. Lucia, Grenada, Belize and Barbados. The digital side of OCR will connect advertisers with an extended expatriate Caribbean community in England, Canada and the United States, in addition to providing direct access to the populations in the Caribbean.
With years of experience in the music fraternity LEVEL UP THE MUSIC continues to progressively promote Reggae and Dancehall music internationally.