Kendrick Lamar x Rihanna “LOYALTY.” Music Video
Rapper Kendrick Lamar and R&B superstar Rihanna turn into a modern day Bonnie and Clyde in the highly-anticipated video for “LOYALTY.,” the latest single off the double platinum album DAMN.
Directed by Dave Meyers and the little homies (Dave Free and Kendrick Lamar), “LOYALTY.” features a series of symbolic images, pieced together to tell a thrilling story of romance, trust, and love.
The clip begins with a blindfolded K-Dot, who’s surrounded by gorgeous women in a red room. Before a woman stabs him, the clip transitions to downtown L.A. where Kendrick sees many of his friends sinking into the concrete while sharks swim beneath the surface.