IQ captures and highlights the day-to-day activities of the hustlers in his own creative way. This song is done for persons in small jobs mainly overlooked by others. He also encourages them to stay focused and keep on “hustling” rather than choosing less viable options to “earn a bread”.
The video which was directed by Tripledose Production was shot in various locations in the Kingston and St Andrew area, by REDFACE, a video director and editor (Over and Beyond Films). Kingston’s scenery is the perfect location as the streets are laced with all types of hustling activities which are lyrically painted by IQ.