The weekly parties hosted by Hapilos Entertainment are coming to an end. The New York City based company announced that it is switching gears and concentrating on bigger productions such as the recently held music festival “Lakefest, the Greatfest” in Colchester CT, USA.
The company states that since they began operations in Jamaica, their main focus has been brand exposure. They became heavily involved in the vibrant dancehall and party scene of Jamaica as this was where the movers and shakers of the dancehall industry, major corporate sponsors of the Jamaican music industry and patrons gathered on a daily basis and it was out of this that the company’s signature event “Happy Thursdayz” and more recently “Portmore Fridayz” were born. “I am very confident and proud to report that the strategy was successful as Hapilos Entertainment Group is now entrenched in the music/entertainment industry in Jamaica” states Peter Sims the company’s General Manager. “Its time to move on to what we really do”.
Hapilos Entertainment Group Inc. is currently in the planning and development stages of a major annual concert in Jamaica. This event will have an international twist. “Its going to be about quality, its going to be huge” Peter Sims states. In the immediate future however, the international company along with PaperWorks Entertainment is bringing to its fans Mavado, Flexxx and the Gully Squad with DJ Khaled and We The Best Music Group in Los Angeles, California on November 4th and then back to Jamaica with multi media host Diva Nikki Z for Beach Sexy- Diva’s Revenge on December 3rd.. Several other concerts in Belize and St Vincent on the horizon and an extension of the brand to Hapilos Junior and Hapilos Teens for the younger entertainment fans.
The company’s digital distribution offspring, 21st Hapilos Digital Distribution has also grown in leaps and bounds as it is now considered the single largest distributor of reggae/dancehall music digitally. 21st Hapilos Digital Distribution Inc. was established to render administrative, distribution and marketing services to the entertainment industry. The company aims to maximize the earning potential of artistes and producers through effective marketing and promotion, and to provide a cost-efficient digital supply solution.”we will continue to seek out new and effective ways to help bring reggae and dancehall music to the world, while making it economically beneficial for those in the industry”, concluded Johnny Wonder, executive vice president of 21st/Hapilos.
“We would like to thank all our sponsors but in particular Guinness who has been with us from day one in Jamaica” states Mr Sims. “Through our partnership Hapilos Entertainment Group is now here to stay”.