Kingston Jamaica: On Tuesday, May 3, National Reading Day players from the Flow National Basketball League visits schools Island wide to promoting reading in schools. Along with executives from the NBL coordinating body Jamaica Basketball Association (JaBA) and representatives from the leagues major sponsors – Flow, Burger King and Malta, the players will head into the classrooms to join forces with several schools across the island in an effort to promote Reading as an important life skill tool to kids in the age group of 5-10. The members will carry out various literacy exercises as part of the league’s Reading Is Key campaign launch.

Players within the Southern conference will make stops at Clan Clarty Primary, Providence Methodist Basic School and Almond Town Primary. While from the Eastern conference Port Antonio Primary students will be engaged, out west the league’s players and executives will carry out sessions at Barracks Road Primary and activities at Mandeville Primary and Jnr High will round out the league’s Central conference participation.

The day’s programme will involve interactive reading sessions including student friendly discussions in hopes that all will experience reading as fun while viewing knowledge as key.

Sharon Roper Director of Marketing at Flow, title sponsors of Flow National Basketball League feels, “Our investment in the National Basketball League allows the Jamaica Basketball Association (JaBA) to support players, support the teams and enable wider media exposure, sports touches everyone” she said.

Reading Is Key forms part of JaBA and the Flow National Basketball League’s overall thrust which is not only to provide a platform through which to develop players’ on-court abilities, but critically also to create positive and active community role models.

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