Digicel, JamaicaÃ¢â‚¬â„¢s Bigger, Better Network has announced that they are onboard with Bacchanal Carnival for the 9th year and promises to help the organisers of Bacchanal to pull out all stops to create ten weeks of Ã¢â‚¬ËœTreasuredÃ¢â‚¬â„¢ moments for Bacchanal patrons under the theme Ã¢â‚¬ËœBacchanal TreasuresÃ¢â‚¬â„¢.
During the launch, held at the Knutsford Court Hotel on Wednesday, January 20, DigicelÃ¢â‚¬â„¢s newly appointed Head of Marketing, Donovan White expressed that, Ã¢â‚¬Å“Bacchanal Jamaica strives to improve upon the carnival experience and Digicel is proud to be a part of each historical experience that this event brings to Jamaica.Ã¢â‚¬Â
Since its launch in Jamaica 2001, Digicel has identified with several music forms through its sponsorship of Reggae Sumfest, Genesis, Digicel Rising Stars and Carnival. Ã¢â‚¬Å“Our sponsorship of Bacchanal not only allows us to align our brand with one of JamaicaÃ¢â‚¬â„¢s most anticipated and valued entertainment properties, it also allows us continue to deliver value to our customers through exciting giveaways weekly and phone sale for the ten weeks of BacchanalÃ¢â‚¬Â, added White.
Shelly-Ann Curran, Senior Sponsorship Manager at Digicel supported DonovanÃ¢â‚¬â„¢s comments and added that, Ã¢â‚¬Å“Digicel night on March 19th will also have patrons jumping to the bigger, better beat of some of socaÃ¢â‚¬â„¢s most notable performers under the theme, Ã¢â‚¬ËœTreasures of KashmirÃ¢â‚¬â„¢. It will be even bigger and betterÃ¢â‚¬Â.