It is the norm for marketers to use popular artistes to endorse their products. Richie Stephens perhaps heads the list as the artiste with the most product endorsements and other acts in this category include Beenie Man, who can be seen in Tastee ads and on billboards across the island, Tarrus Riley who looks so at home in a great series of ads endorsing Ocean Spray cranberry juice.
Singer Da’ville, with his recent teaming up with Cooyah Reggae Flava, now joins that list of artistes whose faces are associated with a product.
The artiste was recently added as a new face to the company’s natural spring water product advertisement campaign. The natural spring water, which is a first of its kind for Cooyah Reggae Flava, has the full endorsement of the singer who says it is another quality addition to the reggae brand.
“Well I’ve been wearing Cooyah clothing line for the longest and I was very thrilled when they asked me to endorse another great big idea such as their flava water,” Da’Ville said in acknowledgement of the natural drink.
Cooyah Reggae Flava -natural spring water with essential minerals for health and vitality – is bottled on the northern slopes of the tropical rain forests of Jamaica’s majestic Blue Mountain.
LP Azar Limited is the official distributor of the product.