Reggae heavy weights Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica and international R&B star Chris Brown, will bring the Reggae Sumfest stage to life this summer.
The greatest Reggae show on earth kicks off with a beach party on July 18 and continues at Catherine Hall, Montego Bay, on July 22-24 despite challenges as a result of the country’s economic condition.
Traditionally, Reggae Sumfest has hosted a mixture of local and international acts that has distinguished the event as an eclectic mix of good music and performances. In light of the fiscal challenges, organisers gave great consideration to omitting international acts for this year’s festival.
Stakeholders agreed that international acts should be included on this year’s line-up as the mix of genre and cultures is the essence of the event and as such a cutback would adversely affect the marketability of the show.
As a result international R&B and pop star Chris Brown who emerged on the scene in 2005 and quickly rose to stardom with his self-titled debut album has been confirmed.
With the release of Graffiti his third album, the 20-year-old singer-songwriter enters his prime as a widely accomplished multi-platinum artiste. Chris Brown is set to thrill the audiences and make history with his first Reggae Sumfest performance.
Organisers Summerfest Productions welcome Red Stripe who returns as main sponsor of Reggae Sumfest, after a one-year hiatus. The brand now joins a growing list of sponsors which include Digicel, Iberostar, Jamaica Tourist Board, and Wisynco, for the 18th staging of the country’s premier Reggae Festival.