Officially started at the beginning of the year, this group consists of artistes like Iyara, Nymron, Patexx and Marlon Binns, who are all part of the Bounty Killer-led Alliance.
“They are just the face of the Next Generation. Not because you are a member of the Alliance it means that you are ready. Those are the few that are really rounded. We don’t want to group up a crowd of people; we just can’t tek up everybody at once. They will be working on collaborations but they are solo acts, not really a group,” Bounty Killer told THE STAR, noting that the acts have strong material, stage presence and are focused on the task ahead.
While these four are the face of Alliance Next Generation, he said there are many other upcoming acts in the Alliance.
To aid in promoting them, he said he has already done collaborations with Patexx, Nymron and Marlon Binns, and has plans to do another with Iyara. He also said he might do a collaboration with all four.
Speaking with THE STAR while at Pay Day Music studio recently, Iyara explained that he was grateful for the opportunity.
“I feel great knowing that we get the chance to go out to the world,” he said.
“And to be endorsed by one of the greatest artistes ever, it’s more than a great feeling,” added Patexx, who is managed by Yard Vybz.
They also believe that being part of Alliance Next Generation will help in the development of their solo careers.
“Basically, dat a go put wi career pon a different level. Him (Bounty Killer) see something inna our career so that’s why him decide fi send wi pon a next level,” Iyara, who is managed by Rescue Productions, said.
All four knew each other and have been members of the Alliance prior to the formation of the group. “We know ’bout each other through each other’s music. I know most of them before even meeting them. I became a young Alliance member in the summer,” Patexx said.
Also on a collaborative note, Marlon Binns says the group is already doing well as they performed together at a show in Trelawny.
“The chemistry was good, the adrenaline was high and that’s the magic,” he said.
Bounty Killer was the major force behind Mavado’s career. Although still part of the Alliance, Mavado went on to start his own Gully Squad with artistes like Kibaki, Chase Cross, Flexxx, Savage, 3 Star, Stacious and Crymist. However, the group says Alliance Next Generation is a different entity.
“Mavado become a giant, so him have Gully. A one motion but a different cologne, different lotion. Mavado have a set of yute round him and Killer have a set round him, but a one general. Mavado is still Alliance but him represent for Gully,” Iyara told THE STAR.
Meanwhile, the group has been busy working with producers like Baby G, Pay Day Music, Dutty Coolie, Jam 2, Ward 21, Lifetime Record, Echo One Productions and Kris David. But they say they are willing to work with other producers who are willing to record with them.
Writer: Sadeke Brooks