On his way to the Rio 2016 Olympic Games, Usain Bolt faces an unexpected opponent: fire.

Bolt Vs Flame. A challenge developed in collaboration with the Fire Science & Research.

Virgin Media tribute to Usain Bolt Rio 2016 Olympics

“We wanted people to experience the inner strength of the most famous sprinter in history when posed with a challenge to reach even further,” said Ronaldo Znidarsis, vice president of marketing and sales for Nissan Brazil.

Rio 2016 Olympic Games Complete Schedule and Events Guide

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