Persons in the corporate area were on Friday stunned when promotional girls for the event JB Rum Bill$ – The Ultimate $100 Party started handing out free money. That’s right. Free money!
JB Rum Bill$ – The Ultimate $100 Party, which recently launched its Ultimate Island Tour series, is an event held by New Dawn Entertainment and the first event in the series happens on Friday, December 16 at the Ranny Williams Entertainment Centre.
The stunt took place between 12noon and 2:00pm in the New Kingston area, and during the two hours, members of the JB Rum Bill$ promotional team handed out $100 bills along with the event flier.
According to New Dawn Entertainment’s managing director Rajiv Punancy, the promotional stunt was to ensure that people understand knew that JB Rum Bill$ was “no joke party” and the value of $100.
“People tend to just throw away fliers, so we had to do something to make sure that people would not only keep the event flier, but also read it and remember the event. We had to make a big impact on everyone, and what better way to do that than with money,” Punancy said.
Of course, people were a little taken aback. “Wait, dah money yah real? A my own?” said Christopher Barons, a bearer who was on Knutsford Boulevard said.
Responses like that flowed as person after person received their monetary surprise, and Punancy said that stunts like these would continue throughout the duration of JB Rum Bill$: The Ultimate Island Tour.
“We’ve grown as a product and as an event, so the way in which we reach our patrons and get the word out to them has to also evolve and become better,” he remarked.
The first installment in the JB Rum Bill$ series will be held this Friday, December 16at the Ranny Williams Entertainment Centre under the theme, ‘Dancehall Madness’. Music will be provided by the likes of Coppershot, ZJ Johnny Kool, Foota Hype, Supa Hype and Kingston All-Stars.