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R&B superstar Beyonce launches a new fitness program for women called Ivy Park and to promote it she posed for some sexy photos and video.

According to Vogue, the 200-piece collection, part of a 50-50 venture with Topshop’s Sir Philip Green, focuses mainly on sportswear including logo-emblazoned sports bras, honeycombed reflective print jackets, mesh-trimmed bodysuits, and varsity socks.

“I would wake up in the morning and my dad would come knocking on my door,” Bey says in the clip. “He’d tell me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. I would think about my dreams and the sacrifices my parents made for me.”

View photos below.

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