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(Kingston, Jamaica) It was sun, sand and good music last Saturday as Beach Bums one of Jamaica’s hottest, most anticipated beach parties got underway at the Maiden Key just outside the Port Royal Marina.

Beach Bums (Photo By: TALIESIN BOWER)Beach Bums (Photo By: TALIESIN BOWER)Beach Bums (Photo By: TALIESIN BOWER)

With weather conditions near perfect yachts and boats filled with excited patrons cruised on the open sea with only periodical spot check by the Coast Guard to ensure safety was being maintained on-board vessels being the only delay.

Once at t he Key the energy and overall vibes of the party was undeniable as a never ending bar of liquor and music selections from the DJ’s kept the beautiful ladies dancing in their short shorts and bikini’s.

Beach Bums (Photo By: TALIESIN BOWER)Beach Bums (Photo By: TALIESIN BOWER)Beach Bums (Photo By: TALIESIN BOWER)

Branding for the event sponsors was also visible on the beach as Heineken, Neutrogena and telecommunications giant LIME all helped patrons to be more comfortable by providing them with Sun Block (Neutrogena), Nap sack Coolers (Heineken) and Beach Bags / Waterproof Pouches for patrons courtesy of (LIME).

Members of the Juicey and VIP team, organizers of Beach Bums seems pleased with the turnout and at minutes pass 5pm as the sun began to set patrons started filling out, boarding vessels back to the “Why Not” harbor.

Beach Bums (Photo By: TALIESIN BOWER)

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