Alozade on the comeback trail with My Intention
It’s been a while since we’ve heard much from dancehall artiste Alozade, but that’s about to change shortly. He has been flexing his muscles with a hot new single called My Intention. According to Alozade, whose real name is Michael Sterling, in a recent interview “this is a song that showcases me in a different light. When you are off the scene for a while, you have to come back with a different energy. You have to hit home with something that radio and the dancehall will gravitate to.”
My Intention, which was produced by the South Block team (the rhythm was created by House of Stars), is your typical gangster loving scenario. The track sees Alozade singing using an alter ego. “The song is basically about a thug falling in love with a girl. My intentions are clear about getting involved with this girl,” Alozade reiterated.
A video for the track was recently directed by brothers Kevin and Vaughn Lee. It was shot in sections of Havendale and at a garage in the New Kingston area. “We have some dancers in the video from Edna Manley College. The concept of the video is an interesting one. I am playing the role of a thug on the run who is pursued by a secret service agent. The thug is on the run and under surveillance. The agent eventually finds out that information that she has learned about me are totally false”, Alozade explained.
Alozade exploded onto the dancehall radar in 1999 with the song Street Dreams which was recorded for the In the Streets label’s Crash rhythm. The rhythm also contained Mr. Vegas’ top ten hit She’s a Ho. Alozade would later follow up with hits including More Woman (produced by CJ and featured on the Tixx rhythm); Jamaica (on the Martial Arts rhythm); and Under Mi Skunk.
He, however, hit pay dirt in 2000 when he teamed up with Chico and Kip Rich for the number one smash Bad Man Nuh Pet Gal which was produced by Louis ‘Flabba’ Malcolm which was featured on the Mo Music label’s Hurricane rhythm.
In 2004, he stepped into the production side of the business and started his South Block label. The label scored big with the Chrome rhythm and reeled out hits including Jiggy by Elephant Man and In Har Heart by Capleton, both of which soared to the top of the charts.
South Block would later follow up with the one-drop rhythm project called Bingie Trod. It registered a hit on the BBC 1Xtra Dancehall chart with Jah Cure’s Hi Hi which went to the top spot. All Day All Night by Richie Spice and Buju Banton’s Closer To You were also featured on Bingie Trod.
Alozade’s most recent hit was Bad Out Deh which rejuvenated Richard ‘Shams’ Browne’s Baddis rhythm a few years ago.
Commenting on his absence from the dancehall scene in the last few years, Alozade said “I lost my father and I also became a father. My father was 82 years old, he died from old age. I also wanted to spend time with my son. Now I have a more mature view on life; and I have revamped myself and I have stepped back out with a different energy.”
Alozade’s most recent singles include Muscle Contract on the Enrapture Production label. He is also featured on the Video light rhythm with the song Reason Fi Hype.