Chronixx is the face of adidas SPEZIAL Spring Summer 2017 collection. Part of the adidas Originals output, SPEZIAL is inspired by the rich sportswear heritage of adidas’ own archive and its global cultural impact.
For SS17, SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. At first glance, the two worlds seem glaringly different, but they share a host of commonalities linked through a love of music, football and fashion. The collection reinvents staples of modern menswear through iconic military jackets, tracksuits, knitted polo shirts, and the signature adidas 3-stripe trainers and leisure shoes.
A 5-minute fashion film featuring Chronixx modeling SPEZIAL SS17 is shot between Kingston and Lancashire by &SON. The film is soundtracked by an exclusive dub from Chronixx’s forthcoming album Chronology, due in late Spring.
The adidas SPEZIAL SS17 limited drop will be available on March 17 and the full collection on March 24 at select retailers globally and online ADIDAS.com