After a phenomenal 2011 for the 21st-Hapilos team, plans are afoot to ensure an even more successful 2012.
Last year the Digital Distribution company saw a number of their clients’ productions dominating the local and international airwaves, namely, the much-talked-about Over Proof Riddim by Ja Productions, Popcaan’s Only Man She Want, produced by Sounique, the TJ Records-produced Party Shot (Ravin’ Part 2) by Popcaan, Buju Banton’s Set Up The Mic, produced by Young Blood / 21st-Hapilos, Boomshots Volume 1 by 21st-Hapilos, the Cardiac Strings Riddim by Zj Chrome, Ravin Vol. 1 by Adde productions and Chimney Records’ Intensity Riddim.
This year, some of the highly anticipated projects being marketed by 21st-Hapilos will be I-Octane & Chan Dizzy’s newly released Till Kingdom Come, produced by Russian of Head Concussion Records and the Fifth Gear Riddim, produced by Markus Records (one of Buju Banton’s sons).
Executive vice president of the company, Johnny Wonder says, “We are continuously pleased with the reception that digital marketing has steadily garnered in Jamaica and the Caribbean. Since 2010 we have been focusing on getting reggae and dancehall insiders additional exposure and income for their work and it has been going well. In addition to the online exposure and revenue, a number of artistes have seen an increase in airplay on overseas mainstream radio stations after their music is sent out to these international media houses. This is definitely a great thing for the industry and this year we not only want to increase that, but also expand our offerings.”
One of their expanded offerings comes in the form of Hapilos Teens, which will cater to the entertainment needs of teenagers on the party scene. The first of the events being staged by Hapilos Teens is the soca/reggae Black Light party called “Illumina – The Soca Edition”, which will take place on April 7 at the Constant Spring Golf Club. Later that month on April 21, the 21st-Hapilos will then stage their anniversary and award show.
“Once again, we would like to thank all our supporters, clients and coworkers for helping to make 2011 a great one and we look forward to working as a team to take reggae and dancehall music to even greater heights for 2012 and beyond so our producers, musicians and artistes can benefit,” says Wonder.